Common Mistakes That Could Land You in Trouble
It’s easy to slip up. Here are some pitfalls many businesses face:
❌ Assumed Consent: Don’t assume that silence or pre-ticked boxes count as permission.
❌ Poor Record-Keeping: If you can’t prove that someone agreed to receive your marketing, you’re in trouble.
❌ Ignoring Cookie Policies: Using cookies without asking can lead to a breach of trust and legal issues.
❌ Outdated Contact Lists: Using old or purchased email lists without fresh, explicit consent can put you at risk.
These aren’t just legal missteps—they can hurt your reputation and the trust your customers have in you.
Why Compliance Matters
Beyond the potential legal headaches, compliance builds trust. When you respect your customers & privacy and handle their data responsibly, you’re not only avoiding fines and investigations—you’re also strengthening your brand’s reputation and customer relationships.
Staying Compliant Without Sacrificing Your Marketing Edge
Good news: being compliant doesn’t mean your marketing has to lose its spark. Here’s how you can keep both the creativity and the law on your side:
✅ Ask for Permission Clearly: Make it easy for customers to understand and grant consent.
✅ Keep Your Data Practices Transparent: Regularly update your privacy policies and cookie notices to reflect current practices.
✅ Train Your Team: Ensure everyone involved in your marketing understands these regulations—knowledge is your best defence.
✅ Stay Up-to-Date: Regulations evolve, so make sure you’re regularly reviewing your processes to remain compliant.
✅ Get More Bang for Your Buck: Knowing that those people receiving your marketing positively want to receive it can (and should) noticeably improve your conversion rates.
By integrating these practices, you not only safeguard your business but also enhance the trust and loyalty of your audience.
Want to Learn More? Join Our Live Event
If you’re ready to dive deeper and ensure your marketing is both powerful and compliant, join us for a live, in-depth session where we’ll explain everything you need to know about GDPR and PECR.
Date: 12th March 2025, Time: 9 AM (UK Time)
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