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Gibraltar: Thursday 28th November 2024 at 12:04 CET

CYBER COMPLIANCE: Marketing with Consent: Stay Compliant and Win Customers
By: Keith Budden – GDPR Consultant
CYBERInsights – First for SME Cybersecurity News
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Did you know that 60% of consumers will abandon a brand if they feel their data is being misused? In today’s digital world, trust is more valuable than ever. That’s where consent-based marketing comes in. By ensuring you have permission to communicate with your audience and respect their data privacy, you not only stay compliant with regulations but also build stronger relationships with customers who feel valued.

Let’s break down why consent matters, how it affects compliance, and how embracing this approach can help your business thrive.

Why Consent-Based Marketing is Non-Negotiable

Consumers are becoming more discerning about how businesses collect and use their data. From the General Data Protection Regulation (GDPR) in the European Union to California’s CCPA (California Consumer Privacy Act), and privacy regulations in Australia and beyond, the rules are clear: personal data belongs to the individual, not the business.

But staying compliant with these regulations isn’t just about avoiding fines or legal issues. It’s about gaining your customers’ trust. And when trust is at the heart of your marketing efforts, the benefits extend far beyond compliance.

CYBER Insights – Helping Keep Small Business CYBERSafe!

Launched in 2020 by Cybersecurity Journalist Iain Fraser and his team at IfOnly… CYBERInsights was developed to be the go-to platform providing definitive, reliable & actionable Cybersecurity News, Intel, Awareness & Training specifically written and curated for Small Business & Enterprise Owners, Partners and Directors throughout the UK. #CyberInsights #CyberSecurity #CyberMedia #CyberPR #CyberAwareness #SME #SmallBusiness #smallbusinessowner

GDPR Training & Audits – Your business’s reputation is everything. If you’re not GDPR compliant, there is much more at stake for your company than a fine. Without your reputation and proof that you can offer your clients/customers complete privacy and protection, you could be left out in the cold. Our online course offers you a human approach to training while being informative and easy to follow. We also offer in-house training with Keith, who has been involved in the development of the General Data Protection Regulation with both the UK Information Commissioner’s Office and the Internet Advertising Bureau. As well as training, we are able to run full GDPR audits on your businesses terms and conditions and privacy policies.